Our Story

Blue J Legal uses machine learning and artificial intelligence to make the law more transparent and accessible. The company’s technology saves researchers hours of time and offers confident answers in challenging circumstances.

Our genesis began in 2014 with IBM’s Watson Challenge at the University of Toronto. Benjamin Alarie, an associate dean at the time, was approached to help judge the competition, a contest between students and startups to create commercial implementations for the technology company’s super-computer AI.

Benjamin was intrigued by the possibilities of applying AI to tax law. By 2015, our first prototype was built. Within a year, Blue J Legal began selling Tax Foresight, its first product, commercially. Since then, the company has expanded its product offering to include Employment Foresight, and most recently, HR Foresight. 

Today, Blue J Legal has established itself as a market leader in producing legal technology powered by machine learning and artificial intelligence. Based in the heart of downtown Toronto, we are a cutting edge startup with a diverse and high-performing team. Our team includes former Bay Street lawyers from McCarthy Tétrault, Torys, and Gowling WLG, law professors from the University of Toronto, management consultants, engineers, and data scientists.

Our Leadership

Benjamin Alarie, CEO

Benjamin Alarie, CEO


B.A. (Laurier), M.A. (Toronto), J.D. (Toronto), LL.M. (Yale)

Benjamin Alarie is CEO of Blue J Legal and is a full professor at the University of Toronto where he also holds the Osler Chair in Business Law. Professor Alarie researches and teaches in taxation law and judicial decision-making, and was awarded the Alan Mewett QC Prize for excellence in teaching by the law school’s graduating class of 2009. Before joining the Faculty of Law as a full-time professor in 2004, Professor Alarie completed graduate work in law at the Yale Law School and was a law clerk for Madam Justice Louise Arbour at the Supreme Court of Canada. He has dozens of academic publications, and his research has been funded by the Social Sciences and Humanities Research Council, the Canadian Foundation for Innovation, and the Ontario Ministry of Research and Innovation. He is a coauthor of several editions of a leading legal text on tax law, Canadian Income Tax Law, including the most recent 6th Edition (LexisNexis, 2018).

Brett Janssen, CTO

Brett Janssen, CTO


B.C.S. (Melbourne)

Brett Janssen is a co-founder and the CTO of Blue J Legal. Before relocating to Canada in 2015 from Melbourne, Australia, Brett worked at IBM in roles of increasing seniority on enterprise software development projects. He has over 15 years of experience in all stages of the software development cycle, including proposal work, requirements analysis and elicitation, architectural design, technical consulting, design and documentation of critical components, architectural support of development, test and deployment. In recent years he has worked as an enterprise solution architect, delivering several complex, large scale enterprise solutions for clients including Telstra, ANZ Bank, Westpac Bank, and government organizations.

Anthony Niblett, Co-founder

Anthony Niblett, Co-founder


B.Com (Melbourne), LL.B. (Melbourne), Ph.D. (Harvard)

Anthony Niblett is a co-founder of Blue J Legal and holds the Canada Research Chair in Law, Economics & Innovation at the Faculty of Law at the University of Toronto. Professor Niblett conducts research on big data, law and economics, contract law, and judicial behaviour. His research has appeared in many leading academic journals, including the International Review of Law & Economics, the Journal of Legal Studies, and the European Journal of Law and Economics. His research has been funded by the Connaught Fund and the Social Sciences and Humanities Research Council. Before joining the University of Toronto in 2011, Professor Niblett was a Bigelow Fellow and Lecturer-in-Law at the University of Chicago Law School.

Albert Yoon, Co-Founder

Albert Yoon, Co-Founder


B.A. (Yale), J.D. (Stanford), Ph.D. (Stanford)

Albert Yoon is a co-founder of Blue J Legal and holds the Chair in Law & Economics at the Faculty of Law at the University of Toronto. Before joining the law school at the University of Toronto, Professor Yoon was Professor of Law at Northwestern University. Professor Yoon’s research examines the law along many dimensions using big data. Upon graduation from Stanford Law School, Professor Yoon clerked for the Hon. R. Guy Cole of the U.S. Court of Appeals for the Sixth Circuit. Professor Yoon's research appeared in many leading academic journals including the Journal of Law & Economics, and the Chicago, Stanford, and Virginia law reviews.

Avi Brudner, COO

Avi Brudner, COO


B.A. (McGill), J.D. (Yale)
Avi Brudner is COO of Blue J Legal. Before joining Blue J Legal, Avi was an attorney at Fried, Frank, Harris, Shriver & Jacobson LLP where he advised hedge fund and private equity fund managers in all stages of the fund lifecycle. More recently, Avi worked as a management consultant at McKinsey & Company, where he designed and implemented transformation and product development strategies for financial services and technology companies in the Fortune 500. While at Yale Law School, Avi was an editor of the Yale Law Journal and Yale Law and Policy Review.

Our Values

  • We put team interest before self-interest

  • We are pleasant and playful

  • We are open to better ideas

  • We challenge ourselves

  • We deliver on our promises

  • We solve the tough problems